The Obsessed View

Launching a Product-Based Business in the Wine Industry With Katherine Jones at ThinK Wine

In the second episode of The Obsessed View, host Charlotte Carter sits down with Kath Jones, founder of Think Wine, to discuss her incredible entrepreneurial journey. Kath shares her experiences of transitioning from running a service-based business to launching her product-based brand in the competitive wine industry. From navigating sourcing complexities to managing mental health as a business owner, this episode is packed with candid insights and actionable advice for aspiring entrepreneurs.
This episode is perfect for anyone looking to:
Understand the challenges of starting a product-based business in a niche market.
Learn about the unique hurdles in sourcing and producing in the wine industry.
Discover effective marketing strategies, including influencer collaborations.
Gain valuable tips on team management and leadership.
Key Takeaways from Episode 2:
Kath’s early journey: Starting her first business, Social Nation, at 26 and later launching Think Wine.
The complexity of sourcing and producing a low-sugar wine that stands out in the market.
Regrets and lessons learned from launching a product-based business.
Why mental stability is crucial for entrepreneurs.
Marketing strategies, from organic growth to leveraging influencer marketing.
Managing a team with fairness, emotional regulation, and support systems.
The role of technology in business operations and how Kath relies on her team for tech support.
Chapters:
00:00 – Introduction and Personal Touches
00:07 – The Journey of Business Ownership
03:47 – Challenges of Product-Based Businesses
06:34 – Creating Think Wine: The Concept and Market Differentiation
09:25 – Sourcing and Production Journey
14:43 – Advice for Aspiring Product-Based Entrepreneurs
18:44 – Marketing Strategies and Challenges
21:50 – Team Management and Leadership
31:24 – Tech and Tools for Business Management
46:12 – Final Thoughts and Wrap-Up
Sponsor: This episode is brought to you by Constant Contact, the all-in-one platform for social media scheduling, email marketing, and SEO tools. Perfect for small businesses aiming to scale effectively while saving time.

The Obsessed View: Launching and Growing Product-Based Businesses with Charlotte Carter

Your Product Based Business Podcast
Welcome to the first-ever episode of The Obsessed View, hosted by Charlotte Carter, your go-to resource for product-based business insights. In this episode, Charlotte dives into her personal journey of launching and growing a product-based business, Carter Bags, and provides actionable advice for aspiring entrepreneurs.
This podcast is perfect for anyone looking to:
Launch a product or brand.
Navigate the complexities of manufacturing and sourcing.
Build and grow an e-commerce or retail business.
Key Takeaways from Episode 1:
Things to consider when starting a product based business
Transforming an idea into a Minimum Viable Product (MVP).
The importance of finding the right people, like designers and sourcing agents.
Budgeting realistically: why you should triple your initial cost estimates.
Getting your product based business going
The significance of marketing ecosystems: from SEO to email automation.
Leveraging tools like ChatGPT for planning, research, and strategy.
Building your website and attracting traffic through organic and paid methods.
How to grow your product based business
Why paid advertising (Google Ads, Meta Ads) is essential for scaling.
Enhancing customer lifetime value through email automation and upselling.
Learning from setbacks and continuously innovating.
Charlotte’s Personal Insights:
Challenges faced in manufacturing, from sourcing ethical suppliers to handling minimum order quantities.
The emotional and professional growth from running a product-based business.
How SEO and optimising for terms like “laptop tote bag” transformed Carter Bags' sales.
Guest Line-Up for Future Episodes:
Katherine Jones, ThinKWine: Discussing product sourcing and overcoming business challenges.
Ilya from Codu: Building a product-based business in Ukraine and launching a second successful brand.
Simon Whitaker, Master Debonair: Balancing online and physical retail stores.
Bruce Watson, Hoot Sauce: Why he paused a high-sales-volume business.
Carter Bags Investor: Insights into strategic investments and scaling through smaller production runs.
Kathryn, Export Specialist: Logistics and launching products in new markets.
Sponsor:
This episode is proudly sponsored by Constant Contact, an all-in-one platform for social media scheduling, email marketing, and SEO tools. Perfect for small businesses looking to save time and scale effectively.